Maximize your revenue with Marketplace
MoPub Marketplace brings together over 180 demand sources in a real-time bidding (RTB) exchange. RTB enables competition among demand sources, driving higher value for each of your impressions.
Set Marketplace to compete with your ad network partners and you’ll drive even more revenue. Your inventory is filled by the ad network or DSP willing to pay the most — and you control the demand you want to see. Learn more.
How to set up MoPub Marketplace
- Payment set-up: Enter your tax information and payment details. Not sure which tax form to fill out? You can find more information here.
- Turn on: To be approved for Marketplace, please email policy@mopub.com with up-to-date payment information and the corresponding Android package name/iTunes App Store URL/Website URL linked to your MoPub App in the MoPub UI. For faster approval, please include screenshots of the app in your Admin page/your website's admin page to show that you are the owner of the account in your email to Policy.
- Price floor: Be sure to set your price floor in the Minimum CPM column of the Marketplace tab.
| Pro-tip: To allow Marketplace to compete with all of your networks and maximize your revenue, set your Marketplace price floor below the CPM of your lowest-performing ad network. |
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